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Case Study

LV Prasad Eye Institute (LVPEI) logo with tagline 'So that all may see'

L V Prasad Eye Institute

The beginning, before the brick and mortar of the Institute, the renowned Indian film-maker Sri Akkineni Lakshmi Vara Prasad Rao, popularly known as L V Prasad, decided to invest a part of the profits of his blockbuster film “Ek Duje Ke Liye” for a worthy cause. He donated rupees one crore and five acres of land for establishing the state-of-the-art Eye Institute. In recognition of this gesture, the Board of the Institute decided to name the Institute after him.

Over the years, his family has continued to support the Institute’s work. His son, Mr Ramesh Prasad, Managing Director of Prasad Film Laboratories, is a founder trustee of LVPEI and is the longest serving member of the Hyderabad Eye Institute’s governing board, along with Dr Rao.

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